EP #101 Great Photos Beat Bad Listings Every Time
The first click decides the next call. We sit down with Gavin Robyn of Next Door Photos to explore how strategic real estate media turns casual browsers into booked showings and signed contracts. Gavin breaks down a practical toolkit—pro photography, video, drone, virtual tours, and floor plans—and explains why each medium matters at a different moment of the buyer journey. You’ll hear how they pair a local owner-operator model with national systems to deliver next-day turnarounds, consistent quality, and easy online booking in just minutes.
What stands out is the shift from “vendor” to “partner.” Gavin walks us through staging-aware shooting, sequencing images for MLS performance, and choosing a hero shot that raises click-through on Zillow and realtor.com. We talk about the unglamorous but vital stuff—reliability, communication, and service recovery—and why his mantra, “own it fast, fix it hard,” protects an agent’s brand when the stakes are high. Along the way, Gavin shares candid advice for entrepreneurs considering franchises or startups: align on values, pick the right partners, and treat failure as fuel for better systems.
Beyond tactics, this conversation centers on people. Real estate is a chance to build others up—teams, clients, and homeowners making big life moves. That human focus shows up in the work, from photos that respect a seller’s story to drone angles that highlight true neighborhood value. If you’re an agent, property manager, or investor looking to elevate your listings with media that actually moves the needle, you’ll come away with practical steps and a fresh mindset about marketing as a growth engine.
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Gavin Robyn
Next Door Photos
+1 540-735-6744
Fredericksburg, VA
