A farm, a gym, and a fierce commitment to real change—this conversation with coach and Marine veteran Kimberly Lanford of Let’s Flex It is a testament to what happens when grit meets community. Kimberly shares how surviving a violent assault at 19 lit a lifelong passion for strength and coaching, and how that journey carried her from Southern California to the Marine Corps to a nine-acre fitness oasis off Route 610 in Stafford. No fluff, no fads—just smart training, behavior-focused nutrition, and a welcoming space where people from 18 to 84 show up, move, and keep moving.

We dig into what makes the Flex Farm different: group and private strength and conditioning, habit-centered nutrition coaching, and Spartan’s DEKA functional fitness events that bring 50 to 200 athletes together to celebrate movement. Kimberly is blunt about the myths: quick fixes and magic pills don’t build lasting health. Instead, she focuses on education, small steps that stick, and programming that adapts to your phase of life, schedule, and injuries. Her Marine discipline comes through without intimidation; this is a safe, friendly place to sweat, connect, and grow.

Kimberly also opens up about entrepreneurship on a budget—running the gym on a generator, insulating walls by hand, and learning every unglamorous skill required to build a dream. She shares three big lessons for founders: be willing to get dirty, give yourself grace when things break, and build connections that carry you through doubt. That community focus powers everything, from repeat DEKA competitors to a soon-to-open Flex Lounge where members can linger and belong. Want to join the movement? Look for the big Flex Farm sign off 610, find letsflexit underscore coach Kimmy on Instagram and Facebook, or reach out at [email protected].

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Kimberly Lanford

Let's Flex It

[email protected]

+1 540-654-6474