Demystifying business finances is a mission Katelyn Duron takes seriously. As co-founder of DuroSec LLC, she created a unique niche in the accounting world—bringing high-level financial analysis and guidance to small businesses that traditionally couldn't afford such services.

Katelyn's journey from 18-year-old bank teller to financial consultant reveals her deep understanding of small business challenges. After working her way through banking roles and helping entrepreneurs secure funding (including during the PPP loan rush), she recognized a critical gap in the market. While large businesses have dedicated financial teams and smaller ones might cobble together basic bookkeeping, there was no middle ground providing strategic financial guidance at accessible rates.

DuroSec fills that void by teaching business owners to understand their numbers and leverage financial data for growth. Unlike traditional bookkeepers who simply organize receipts, Katelyn's team delivers monthly financial reviews that transform raw data into actionable insights. "We're not selling something you can physically hold in your hand," she explains. "We're selling the ability to grow your business and really understand your numbers."

The most frequent misconception she encounters is about cost—many entrepreneurs assume terms like "financial analysis" or "forecasting" mean services they can't afford. Another common confusion is thinking DuroSec offers CPA services. While they don't handle tax filing, they prepare businesses for tax season year-round, reducing the stress and scramble when deadlines approach.

Her advice for new entrepreneurs? "Take advice." Being open to guidance from those with experience can make all the difference in your business journey. Connect with Katelyn through the DuroSec website, email, or through the Fredericksburg Chamber of Commerce to discover how understanding your finances can transform your business.

Katelyn Duron

DuroSec LLC

durosec.com

[email protected]

+1 703-615-1997