EP #119 How A Local Mom Built A Thriving Custom Apparel Brand That Gives Back

A single Cricut on the kitchen table turned into a community-powered apparel brand with a mission. We sit down with Fredericksburg’s own Amanda Randall of Impact Apparel by Amanda to unpack how a simple love for crafting grew into a thriving, debt-free business that outfits local teams, gyms, churches, and small brands—while giving back in meaningful ways.

Amanda shares the real playbook: start small, keep prices fair, and let demand guide your next move. She walks us through the tech leap from early vinyl to modern direct to film printing, why partnering with a commercial shop transformed quality and turnaround, and how she navigates trends like sublimation, stickers, and color-rich apparel without overextending. You’ll hear how she balances maker life with motherhood, protects creativity by avoiding unnecessary debt, and builds loyalty with old-school customer service that fixes problems fast and makes ordering easy.

One highlight you won’t want to miss: the story behind Patches the Cat, the viral rescue whose weight-loss journey captured hearts nationwide. Amanda built and fulfilled the Patches merch store and directed a portion of every sale to Richmond animal rescue—proof that mission-driven merchandise can look great, tell a story, and fund real impact. Whether you’re a creator curious about scaling, a small business exploring custom merch, or a neighbor who loves supporting local, this conversation delivers practical steps and plenty of heart.

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Amanda Randall

Impact Apparel by Amanda

impactapparelbyamanda.com

[email protected]

+15408428872