EP #108 Chamber Secrets For Small Business Growth

Ready to turn conversations into customers and policy into opportunity? We sit down with Wendy Zelazny, Executive Vice President of Membership and Strategic Growth at the Fredericksburg Regional Chamber of Commerce, to unpack how modern chambers fuel small business success. Forget the old image of dusty luncheons. This is about purposeful networking, targeted training, and real advocacy that meets owners where they are.

Wendy breaks down the chamber’s mission in plain terms: strengthen the regional economy by helping local businesses thrive. We dig into how curated events, leadership programs, and bipartisan policy work give small firms practical leverage. You’ll hear how the team translates complex bills into action steps, connects members to the right representatives, and spotlights local brands with marketing support that stretches tiny budgets. If you’ve ever wondered how to get traction without a massive ad spend, you’ll find a roadmap here.

We also get personal. Wendy’s path from Manhattan fashion and film to Fredericksburg community leadership shows how creative skills and production grit translate into building a connected business ecosystem. She shares why the chamber’s influencer program guarantees warm introductions, how to show up at events without feeling awkward, and the simple follow-up habits that turn handshakes into trusted referrals. The theme is consistent: community is a growth strategy, and consistency builds trust.

If you’ve thought, “I joined, but nothing happened,” this conversation flips the script. Treat your membership like a gym: results come with use. Aim for two quality conversations, collect others’ cards, and follow up with care. You’ll build credibility, expand your circle, and see doors open you didn’t know existed. Want a nudge to get started? Reach out to Wendy for a warm intro and your first event plan.

If this resonated, follow the show, share it with a local owner who needs momentum, and leave a review to help more neighbors find us.

Wendy Zelazny

Fredericksburg Chamber of Commerce

fredericksburgchamber.org

[email protected]

540-429-0218

1701 Fall Hill Ave Ste 106, Fredericksburg, VA, United States, Virginia