EP #88 Books On Wheels, Community In Tow

A 16-foot trailer, hand-built shelves, and the smell of custom candles set the stage for one of the most heartwarming business stories in Fredericksburg. We sit down with English teacher and founder Katie O’Mara, who turned a spark of inspiration and a meaningful family legacy into The Book Market FXBG—a mobile bookstore that proves curation, community, and local makers can outshine any algorithm.

Katie shares how a modest inheritance from her trailblazing grandmother pushed her to stop scrolling and start building. From buying an empty trailer in August to opening by March, she and her husband navigated the nuts and bolts of construction, inventory, and a pop-up strategy that brings readers directly to small businesses across town. You’ll hear how partnerships with Gunnar Ray Monograms, Fifth Sense Candle Company, and Bayside Clay create a bookish experience that feels tactile, rooted, and distinctly local.

We also dig into the myths around big-box and online book buying. Katie explains why individualized recommendations, local author spotlights, and community events deliver more value than a lower price tag—and how Bookshop.org and Libro.fm let you buy online while still supporting indie stores. Her advice for would-be founders is refreshingly practical: skip the horror stories, call your SBDC, find a good insurance agent and accountant, and let your community help you win.

If you care about supporting local bookstores, discovering new authors, and keeping your dollars in the neighborhood, this conversation will give you a roadmap and a reason to change your next checkout. Follow The Book Market FXBG on Instagram and Facebook, track the trailer’s next stop, and share this episode with a friend who loves the smell of a new book. If you enjoyed the show, subscribe, leave a rating, and tell us which local business we should feature next.

Katie O'Mara

The Book Market FXBG

bookshop.org/shop/thebookmarketfxbg

[email protected]