EP #23 Building Community Through Books

Ever wondered how personal challenges can transform into meaningful business ventures? Andie Ayers' journey from elementary school teacher to bookstore owner will inspire you to find purpose in your own struggles.

Andie's story begins with founding the Fairy Godmother Project, supporting families of children with cancer. After stepping away as executive director, she faced her own breast cancer diagnosis, which shifted her perspective on how people connect during difficult times. This experience sparked the creation of Novel, a bookstore that goes beyond selling books to build genuine community connections.

Novel isn't just a place to buy books—it's a hub for meaningful interactions. Andie has crafted a welcoming space where people connect through literature regardless of background or beliefs. With remarkable insights like "everyone is struggling with something" and "books are a great way to raise empathy," she demonstrates how literature can bridge divides and foster understanding. This philosophy extends to her business practices, even when it means losing sales to better serve customers' needs.

Though only six weeks old, Novel already hosts about twelve monthly book clubs including the innovative Cause Club, which donates proceeds to local nonprofits. Andie collaborates with local authors for signings and plans creative events like Book and Bar Crawls that promote both literature and local businesses. By sharing space with another business, she maintains work-life balance—a lesson from previous experiences.

Ready to experience this unique approach to bookselling? Visit Novel's website or Instagram to discover upcoming events and join a community where stories connect people. Your next favorite book—and meaningful connection—awaits!

Andie Ayers

Novel

novel-gifts.com